La Reserve à la Plage

Michel Reybier, founder of the La Reserve establishments and the creator Philippe Starck restore the original Saint Tropez spirit to the most iconic beach in Saint Tropez, with the launch of La Reserve à la Plage.

La Reserve à la Plage is a place of elegance, created from the sheer charms of life, the best that humankind can provide.
Dreams, desires, memories of happy days, of sleeping in the shade, watching the boats pass by and laughing with friends. 
Every detail is of extremely high quality, with a unique creative intention, both personal and timeless. 
The Reserve à la Plage is the return to the true spirit of Saint Tropez – carefree, playful and where anything is possible.
It’s the future classic.”Ph.S

With its bar, restaurant, deckchairs and beach boutique, La Reserve à la Plage is a charming and friendly family spot full of warmth, light and love. It is a story, the story of the La Reserve.

To discover the venue and for more information, visit