It is called the Show but could also be called the OutShow or the (Out)Outshow.
An endless chain of events from Tuesday to Monday, that will involve corporate show-rooms and designers with their areas and the most unusual spaces.
Two trends: luxury and designer ‘cheap’ (absolutely in plastics).
The peak of the Show was the presentation of the new Alessi bathroom line in one of the most beautiful areas of Milan: Stefano Giovannoni’s new study (Giovannoni designed the entire collection);
DaDriade, a space fitted out by Yoshioka Tokujin with a collection of interior and exterior furniture by Starck and Tokujjin
Superstudio Più: the 360-degree collection by Cappellini (the most exciting and interactive area), Zoltan with Ingo Maurer’s first-time pieces and Vico Magistetti’s out-of-collection designs.
DePadova: the new trend; “granny”’s armchairs and sofas by Vico Magistretti
Antidiva: in the charming area of Serre Ingegnoli, an outcrop of new soft-technology pieces by Antidiva.
owo.it’s staff unanimously acknowledges the coolest item of the event was the lounge-chair designed by Luca Casini for Arcade (Watch this name).