Magis

Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production. Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce. Magis seizes the day. It embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, the Bouroullecs and many others)and channels it towards objects perched on the cutting edge. The company even earned kudos from the trendsetter’s bible, Wallpaper, which placed Perazza on top of its list of “Ten who will change the way we live”. The company catalogue is heterogeneous, often divided into technology families entrusted with a clearcut strategy to different designers. Magis’ pace setting reinterpretation of mundane household plastic articles is a case in point: “Step” (1984) is a folding stepladder designed by Andries and Hiroko van Onck. “Bombo” (1997) is Stefano Giovannoni’s playful bar stool – a product that reaped massive revenues for the company.